Barnes & Noble College Marketing, a division of Barnes & Noble College, lives on campus with one quarter of all U.S. college students. Through our national network of nearly 700 bookstores, the largest social media community of its kind, and a comprehensive and scalable marketing toolkit, we provide brands the ability to build long-lasting loyalty with millions of students.
Headquarters: Basking Ridge, New Jersey
- Serves more than 5 million students
- 600,000+ Facebook & Twitter followers
- 2 million+ Email Subscribers
- 2.5 million annual eCommerce transactions
- 67 million annual in-store impressions
- Schools by type: 33% Public, 41% Private, 22% Community, 4% Post-graduate
- 18 to 24-year-olds
- They love product samples, contests and sweepstakes, and peer recommendations.
- E-mail is their favorite way to stay connected with the places they shop.
- Majority engage with brands via social media weekly
- CPG Food & Beverage
- CPG Personal Care
- Lead Time:
- 1-3 Days Standard, 3-5 Days Rich Media
- Ad Type:
- Standard, Rich Media
- Max File Size (GIF/JPG):
- Flash Version Min:
- 3rd Party Tags Accepted:
- Approved 3rd party and/or Rich Media Vendors:
- MediaMind, Pointroll, Eyewonder, Dart, Atlas, Unicast, Mediaplex (all ads subject to testing/approval)