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Barnes & Noble College Marketing, a division of Barnes & Noble College, lives on campus with one quarter of all U.S. college students. Through our national network of nearly 700 bookstores, the largest social media community of its kind, and a comprehensive and scalable marketing toolkit, we provide brands the ability to build long-lasting loyalty with millions of students.

Headquarters: Basking Ridge, New Jersey
Founded: 1971

Serves more than 5 million students
600,000+ Facebook & Twitter followers
2 million+ Email Subscribers
2.5 million annual eCommerce transactions
67 million annual in-store impressions



Audience Profile:
  • Schools by type: 33% Public, 41% Private, 22% Community, 4% Post-graduate
  • 18 to 24-year-olds
  • They love product samples, contests and sweepstakes, and peer recommendations.
  • E-mail is their favorite way to stay connected with the places they shop.
  • Majority engage with brands via social media weekly
Vertical Profile:
  • Retail
  • Technology
  • Auto
  • Finance
  • CPG Food & Beverage
  • CPG Personal Care
  • Entertainment

Ad Specifications

Dedicated Email
Lead Time:
1-3 Days Standard, 3-5 Days Rich Media
Ad Type:
Standard, Rich Media
Max File Size (GIF/JPG):
Flash Version Min:
3rd Party Tags Accepted:
Approved 3rd party and/or Rich Media Vendors:
MediaMind, Pointroll, Eyewonder, Dart, Atlas, Unicast, Mediaplex (all ads subject to testing/approval)